Driving Success: Changing the spectator parking experience at FC Utrecht stadium with Azure Digital Twins.

The stadium of the Football club FC Utrecht hosts approximately 20.000 spectators every match. The most common way to travel to the stadium is by car. After multiple surveys with spectators, FC Utrecht discovered that the heavy traffic and the endless search for a parking space negatively influenced the overall experience of their spectators.

FC Utrecht has decided to team up with IT expert LINKIT to find a solution. They utilized LINKIT's HIVE platform, an end-to-end extendable IoT ecosystem, to address the parking issues. The platform provides real-time visualization of the parking space situation through a Digital Twin, utilizing data from parking sensors. This solution has gained traction with multiple stakeholders. For instance, Utrecht's municipality aims to integrate traffic data, Equans intends to include electric charge station information, and FC Utrecht plans to enhance the platform by developing an app that adds more value for visitors, just to name a few.

During the keynote, Arthur Boldewijn of FC Utrecht, will explain the customer journey of the spectators and Kennon Rodrigues, head of AI & Data Engineering at LINKIT, elaborates on the data challenges this project experienced. The right Proof of Concept based on all the different data stakeholders and how do you integrate multiple sources of incompatible data? We will explain all this and more during this presentation.